Woolpower

Woolpower – warmth, quality, and Swedish craftsmanship from Östersund

Here you will find our range from Woolpower, a Swedish brand that since the 1970s has been producing base layers and reinforcement garments in wool with a focus on function, durability, and responsibility. Everything takes place in their own factory in Östersund, where the entire process – from knitting materials to sewing and packaging – is done on-site. This provides full control over quality, environment, and working conditions.

The heart of the brand is its self-developed material Ullfrotté Original, a unique combination of merino wool and synthetic fibers that insulates effectively, wicks away moisture, and keeps you warm even if the garment gets damp. The result is clothing that keeps the body warm regardless of weather, activity, or season.

Swedish craftsmanship with a focus on warmth

Woolpower has a clear vision: to generate warmth for 100 years. This means both creating long-lasting products and acting with warmth and respect for people, animals, and the environment. Each garment is sewn by one and the same seamstress who signs the finished garment – a symbol of pride and responsibility in every detail.

With a focus on high quality, sustainable production, and local manufacturing, Woolpower demonstrates that it is possible to advance the Swedish textile industry. They stand for production where longevity, timeless design, and respect for resources are a given.

Woolpower at Roupéz Skidshop

Explore Woolpower with us and find garments that will keep you warm in all situations – from mountain hikes and outdoor work to cold everyday days.

With its combination of Swedish craftsmanship, function, and thoughtfulness, Woolpower is a brand that warms both body and conscience.

At our store, you will find a wide range from Woolpower

• Base layers
• Socks
• Hats and gloves

Responsibly manufactured in Sweden

In an industry where much production has moved abroad, Woolpower has chosen to go its own way. By continuing to manufacture all products in Sweden, they contribute to local job opportunities, sustainable development, and high transparency. Their factory in Östersund is today Sweden's largest clothing production facility and a living example that responsible fashion is possible.