ThirtyTwo – From Iconic Boots to a Complete Snowboard Collection
ThirtyTwo was born in California in 1995. Two snowboarders wanted to create boots that were more comfortable, lighter, and more responsive than anything else available at the time. This marked the beginning of a brand that quickly grew into a favorite among both pros and recreational riders.
Over three decades, ThirtyTwo has been at the forefront of comfort and technology. Boots that mold better to the foot. Outerwear that withstands harsh weather but still allows for total freedom of movement. Products that are always tested by their own riders before reaching stores.
In 2024, the brand took its next big step. Thirty years after its inception, they launched their first snowboard collection. A natural progression for a brand always driven by riders and by the desire to create something their own riders would want to stand on. In the same year, they became part of the Nidecker Group, giving them even more momentum behind development.
Snowboard Equipment Built on Experience
ThirtyTwo always considers the feeling of every turn. That's why their products aren't just about numbers and specifications. They're about how you want to ride. How you want to land. How you want to stand.
And because the brand is rider-driven, their team tests everything in real-world conditions.
Park, powder, piste! What you find on the shelf is what has performed best.
ThirtyTwo at Roupéz Skidshop
ThirtyTwo offers a wide range of snowboard equipment.
- Snowboard boots
- Outerwear
- Mid-layers and accessories
- Snowboards
- Snowboard bindings
- And much more!
Their products are perfect for those who want gear with high comfort, a modern feel, and a clear connection to snowboard culture. Equipment that maximizes every ride day and helps you develop in your own way.
Read our snowboard buying guide, which makes it easy to choose the right model based on your skill level, style, and terrain.
