POC – World-class Swedish Safety and Innovation
Here you'll find our range from POC. Born and based in Stockholm, POC has been transforming the approach to safety in skiing, cycling, and action sports since 2004. Their mission is clear: to protect lives and reduce the consequences of accidents for athletes and adventurers worldwide. By combining science, research, and design, POC creates products that provide safety without compromising the feel of the ride.
Protection Built on Research and Experience
Everything POC does starts with a problem to be solved. Through research, testing, and data-driven decisions, helmets, goggles, back protectors, and apparel are developed to offer maximum safety and function. The result is products where protection, performance, and design meet in perfect balance. They dare to innovate, challenge norms, and create equipment that stands out – both in form and function.
POC collaborates with leading experts in medicine, traffic, and sports research through its POC Lab, ensuring that every product is thoroughly tested. Technologies such as VPD protection, Clarity lenses, and Mips systems are examples of how science meets the riding experience. Their philosophy is not just about reducing injuries, but preventing them.
POC at Roupéz Skidshop
With us, you will find a wide selection from POC
Whether you're riding in the park, on the mountain, or at race speed, POC equipment provides the right protection and comfort. Their products are used by both elite athletes and recreational riders who want to ride safer and more relaxed without compromising on the experience.
Safety with Style and Function
Every detail in their products is well thought out. Color choices that increase visibility, lenses that improve contrast in snow, and ventilation that keeps the head cool are some examples of how research translates into concrete differences. For POC, safety is not just about protection. It's about being able to perform, enjoy, and feel freedom with safety as a foundation.
Explore POC with us and find the right protection for your riding. From helmets and goggles to apparel and protective gear – every product is created with the same goal: to give you safety, comfort, and confidence on the mountain, in the park, or wherever you ride.
