L1 Premium Goods. Street style meets snowboarding
L1 was born out of a longing for something different. The founder was tired of clothes that lacked character. The result was a collection that took the snowboarding world in a new direction. Suddenly, you could ride in clothes that felt more like your favorite jacket at home than a technical garment.
Word spread quickly. L1 became the brand that dared to go its own way. Minimalism. Carefully selected materials. Stylish silhouettes inspired by street culture in both Japan and Scandinavia. All driven by riders. For riders.
Technical details that make a difference
L1 builds garments that last. They meticulously test every detail and work closely with their team of snowboarders. This is evident in everything from function to feel.
You get waterproof, breathable materials, a perfect fit, and a design that works on the mountain without compromising on style. L1 was early with slimmer fits and shaped an entire trend in snowboarding. Today, they offer both classic, more relaxed silhouettes and their iconic tighter models.
The garments are made for those who want something with character. Something that feels authentic.
L1 at Roupéz Skidshop
We offer a wide range of snowboard clothing from L1.
- Snowboard jackets
- Snowboard pants
- Beanies & Caps
- Street-inspired mid-layers
L1 suits those who want style, function, and their own identity on the slopes. Here you'll find clothes that feel just as good on the way to the lift as on the first turn.
Do you want help building your setup? We also have a snowboard buying guide that will help you find the right board for your style and level.
