Kari Traa – colour, function and confidence
Kari Traa started as a hobby. Between competitions, she would knit her own hats because the sponsor clothes felt boring and impersonal. Her style stood out and soon friends and other skiers wanted similar garments. After winning Olympic gold in 2002, she took the plunge and started her own brand.
The small range quickly grew. Today, Kari Traa is one of Europe's fastest-growing sports apparel brands for women. The vision remains the same: clothing that combines playful design with functionality and a fit that feels natural for the female body.
Garments created by women, for women
They draw their inspiration from Voss and the Norwegian nature. This is evident in the colours, patterns, and feel of the garments. Here you will find everything from base layers in soft merino wool to warm mid-layers and stylish training clothes. The famous Rose pattern has become a symbol of the brand and appears in new interpretations every season.
The materials are carefully selected. Comfort and function always come first. At the same time, sustainability is high on the agenda with certified materials and a focus on responsible production.
Kari Traa at Roupéz Skidshop
Here you will find a wide range from Kari Traa.
Kari Traa suits those who want technical garments that feel comfortable, work every day, and provide energy through colour and form. Clothes that make it fun to move.
