Haglöfs – Swedish Function, Innovation, and Adventure Since 1914
Here you will find our range from Haglöfs. The brand was born in 1914 when carpenter Wiktor Haglöf created his first backpack in Dalarna. The purpose was simple: to build something that could withstand all journeys, regardless of weather and terrain. This marked the beginning of over a hundred years of craftsmanship, innovation, and passion for outdoor life.
Haglöfs has always had a clear driving force – to push the boundaries of what is possible and inspire more people to venture outdoors. From its Swedish roots, the company has grown into a global outdoor brand with the same core idea: to create equipment for people who live, work, and adventure in nature.
Designed in the Nordics – Built for the World
Sweden, with its varied climate, has shaped their philosophy. In a country where winter can be bitingly cold and summer unpredictable, garments that work everywhere are needed. Haglöfs combines technical materials with smart design to create clothing and equipment that lasts a long time and performs in all conditions.
From waterproof shell jackets and warm mid-layers to durable backpacks and hiking boots – everything is developed with precision and thoroughly tested in Nordic environments.
Haglöfs at Roupéz Skidshop
Explore Haglöfs with us and find clothing and equipment that lasts, regardless of weather, season, or adventure.
Haglöfs is for those who want to feel safe, comfortable, and free in nature – just as Wiktor Haglöf envisioned when it all began over a hundred years ago.
With us, you'll find a wide range from Haglöfs
A Sustainable Legacy
Haglöfs strives to make a difference, not only for outdoor enthusiasts but also for the planet. Through their initiative “A Life Well Lived, One Planet”, they actively work to reduce their climate impact, with the goal of halving their emissions by 2030. This is about taking responsibility – for nature, for future generations, and for everyone who loves being outdoors.
