Beyond Medals – creative freedom in snowboard form
Beyond Medals emerged when two Swedish riders chose to go their own way. Kevin Bäckström and Tor Lundström left the demands of the national team and found their way back to what matters most. Riding with friends, making films, and letting style speak for itself. What started as a film project has become an international name in snowboard culture.
Their films spread quickly and captivated riders worldwide. Not for medals or results, but for the feeling, the expression, and the clear joy in the riding. As the community grew, the next step came naturally: clothes that can handle cold mornings in the park and late evenings in the city. Technical outerwear with a clean, Scandinavian touch.
Function meets style
Beyond Medals works closely with its own riding. Every garment is tested and refined by the team themselves. The result is outerwear with good freedom of movement, good ventilation, and high waterproofing. At the same time, they retain their street-inspired feel that works just as well off the slopes.
The brand sometimes collaborates with other players. An example is boards with Bataleon and bindings with Union. Everything follows the same philosophy: high function and clear style.
Beyond Medals at Roupéz Skidshop
Here you will find a wide range from Beyond Medals
Their clothing suits riders who like freedom, expression, and community. It is a brand created by riders for riders. A tribute to everything that makes snowboard culture so vibrant.
